Realogy Holdings Corp., a global leader in residential real estate franchising and brokerage, received a Diversity in PR Award for its Realogy Diversity & Inclusion Council campaign aimed at engaging employees around diversity objectives, partnering with diverse real estate associations, and positioning executives from Realogy and its real estate franchise brands as thought leaders within diverse market segments.
“It’s important for companies to keep the conversation open at all levels about the positive impact of having an inclusive environment — one where employees are engaged through a broad communication plan that elevates the importance of diversity and inclusion in making a company better while increasing its ability to attract talent,” said Carmen Mercado, director of strategic growth markets for the Realogy Franchise Group.
Results of the Realogy’s Diversity & Inclusion Campaign included:
- Quadrupled the number of Employee Resource Groups companywide to eight active employee-managed groups in 2016 to help provide employees with a collective voice around shared concerns that help promote an inclusive workplace.
- Drove significant attendance gains at company-hosted EXPLORE events for all brokers and agents at industry conferences around the nation, with a focus on the benefits of partnering with diverse real estate trade associations.
- Partnered with diverse trade associations in supporting their mission and initiatives around home ownership for multicultural and diverse markets by empowering and encouraging employees, brand affiliates and independent sales associates to become involved, take on leadership positions both locally and nationally within the associations, and deliver rich content to its members.